This international competition aims to connect local chapters and association members with up-and-coming talent, promote corporate real estate as a viable career option among college students of all academic disciplines, and persuade more universities to include corporate real estate in their curricula.
Student teams from universities and academic institutions around the world are invited to compete in an academic challenge where students are asked to assume the role of an internal corporate real estate team to address a problem that affects businesses worldwide: develop strategies for the corporate real estate portfolio that prepare the company for a fluid workforce where virtual and augmented reality are practically applied to deal with the expected growth.
According to 87% of large employers surveyed in CBRE’s Research Occupier Sentiment Survey, hybrid work policies are the new standard (Spring, 2021). In order to facilitate this new manner of working, the pandemic has sped up technology uptake and usage. They have forced companies all across the world to spend money on the proper technology, much of which is already available. AR, VR, and mixed/extended (XR) will all soon be used more widely and productively. The digital business has entered full gear with Facebook changing its name to “Meta” to represent its development into the metaverse, the largest virtual environment in the world that can be accessed in real-time via avatars.
How can corporate real estate professionals take the lead in assisting their organizations in creating an agile strategy that enables the board and management to use these innovative technologies to their fullest potential and look into ways to improve client and employee experiences, regardless of location?
They will choose three teams to play in the final round, each with a minimum of two (2) and a maximum of four (4) students. Students who are interested must fill out an application, react to a series of questions, and produce an engaging presentation as outlined in the Competition Brief.
- We will award the winning team US$5,000.
- Open to all students (undergraduate/graduate, full-time/part-time) who are currently registered at a recognized university.
- Teams should have a minimum of two (2) and a maximum of four (4) students each.
- In the first round of the North American competition, your team’s responses to several questions will be judged based on the quality of thought invested, the appropriateness of each response, and originality and creativity. Each team is competing against every other team; there is no one “right” response. Rather, the judges will compare each response against all the others to identify the finalists.
Interested students will be required to submit a registration form, respond to several questions, and create a compelling presentation as discussed in the Competition Brief.
To aid in the team selection process, each team must respond to the questions below and provide all requested contact information. Limit your responses to only 350 words each.
- Based on the challenge described above, how will your team prepare to compete? What are your plans to research the issues raised in this competition?
- Submit 5-10 questions that you would like answered by the corporate real estate professionals with whom you will interact to help you develop your strategy.
- What unique strengths does your team possess that will enable you to deliver a sound strategy to the CEO? What makes you a winning team and why should you be selected to compete?
- In your team’s opinion, what is the single greatest challenge facing multinational corporations today? What is the single greatest opportunity facing multinational corporations today?