Google News Initiative (GNI) Sustainability Lab 2023 [Brazil Only]

Applications are now being accepted for the Google News Initiative (GNI) Sustainability Lab 2023. Up to 20 local news sources and creators working on reporting environmental problems and science outreach are intended to be trained and supported by the Sustainability Lab, a journalism support initiative headed by the Google News Initiative.
The Sustainability Lab, established in Brazil, aims to assist news organizations, writers, and content producers in expanding their influence, clientele, and journalistic output of the sustainable agenda in the nation. For this reason, the program provides training aimed at enhancing the financial stability of these organizations through product and monetization mechanism literacy. It also aims to foster and enable a sense of community among the vehicles and communication specialists who have specialized in this area of coverage.

Program Details:

Reinforcing the Google News Initiative’s (GNI) commitment to driving sustainable business, they
will provide tools and training for independent producers and news organizations focused on
environmental coverage to expand their audience and coverage. They hope to contribute to the
strengthening of these vehicles and the ecosystem that covers this agenda as a whole, through
the exchange of experiences between them.
The program will last three months and will select 20 organizations from all regions of the
country to participate in the trainings and workshops focusing on three pillars: education,
partnerships and products. In addition, the 7 modules of the course will be made available
remotely, so that more people have access. By the end of the program, participants are expected
to have broadened their knowledge and are able to boost their business through audience
analysis and reader engagement tools, as well as product analysis and value proposition and
monetization.
The program modules include:

• Audience and Data
• Monetization
• Startups & Entrepreneurship
• Youtube & Video
• Goods
• Audience Monetization
• Content

Eligibility:

• Open to news organizations that operate in Brazil;
• Have from 2 to 100 employees;
• Have been operating for at least 6 months with digital content.

Click here to apply