Digify PRO Online Cohort 4.0 will be a self-paced intense Digital Marketing training program led by Digify Africa and backed by Meta. The program provides brilliant Nigerian graduates with vital skills to enter the digital industry in each Cohort. Our ultimate objective is to integrate well-trained Digify PRO graduates into the Nigerian marketing communications business, bringing with them a new burst of enthusiasm and crucial cutting-edge skills.
The Digify Pro curriculum is totally virtual and self-paced, allowing for flexible learning that matches any schedule. The course combines theoretical and practical abilities, with weekly evaluations, live briefings, and guest lecturers to help learners get a comprehensive grasp of digital marketing.Also, skilled trainers advise and encourage participants throughout their learning.
The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent. Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.
Course Topics:
- Introduction to Digital Marketing – Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
- Introduction to Social Media – Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.
- Digital Strategy – Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.
- Introduction to Content Marketing – Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.
- Paid Advertising – How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
- Data Led Decision Making – Let’s talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
- Introduction to eCommerce – How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
- Website Content Management Systems – Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
- Craft your Career – Learn how to practically use AI tools in the workplace or business to enhance your digital skills.
Application:
Follow these simple steps to kickstart your digital marketing career:
1. Complete a simple registration
2. An Assessment on the Digify Pro Online App
Please note applications for cohort 4.0 are open to only Kenyan and Nigerian residents.
